Amazing Business Plan Table of Contents

Table of Contents. 2

Executive Summary. 3

Vision/Mission Statement and Goals. 4

1. Vision Statement 4
2. Goals and Objectives. 4
3. Keys to Success. 4

Company Summary. 5

1. Company Background. 5
2. Resources, Facilities and Equipment 5
3. Marketing Methods. 5
4. Management and Organization. 5
5. Ownership Structure. 5
6. Internal Analysis. 6

Products and/or Services. 7

Market Assessment 8

1. External Analysis. 8
2. Customers. 8
3. Strategic Alternatives. 8

Strategic Implementation. 9

Financial Plan. 11

1. Financial Projections. 11
2. Contingency Plan. 11

Monitoring. 11

 

Executive Summary

This section is a summary of the information from the pages that follow. Prepare it last, after the business plan has been written. It should not exceed two pages. Headings to use in the Executive Summary:

A.     Vision/Mission Statement

B.     Company Summary

C.     Products/Services

D.    Market Assessment

E.     Strategic Implementation

F.     Expected Outcomes