Online Media Has Come To Stay – OSUN NUJ CHAIRMAN, AYANTUNJI DECLARES

The Chairman of the State of Osun Chapter of the Nigerian Union of Journalists (NUJ), Comrade Kehinde Ayantunji has declared that “Online Media has come to stay”.

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Comrade Ayantunji made this known in a special interview session with an online TV Show, Insightful Moment with with Jare Tiamiyu on Insight Links TV.

Ayantunji, who explained how Digital Media Evolution was predicted in 1920 and the current reality of positively disrupting the media space at all levels, enjoined journalists to acquire necessary skills that will help them in the practice of 21st century journalism.

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He added that technological advancement, which is the pilot of the online media, has made information readily available to consumers at their comfort zones.

“What we’re experiencing is not a new phenomenon. It has been long predicted for centuries and every journalist must embrace the reality. Online Media has come to stay.”

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“Specifically in 1962, a scholar, Marshall McLuhan propounded a theory of technological determinism which centered on how the world will become a mediated global village in the future. Moreso, it’s not peculiar to the media, virtually every sector is affected now.

“As we speak today, virtually all radio stations, television stations stream online. All newspapers have their online presence. This is because everyone has come to reality that online media is the future.

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The NUJ Chairman admonished media practitioners to ensure they get necessary skills that will help project theirs to the limelight, cautioning the online media practitioners to ensure to be ready to work and not doing “copy and paste”.

“Some online platforms are doing well both in Osun and in the country. Some are not only gaining the confidence of Nigerians, but gathering support across the globe because of their reliability and quality contents,” Ayantunji said.

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www.sojworldnews.com (c) May 16, 2020